Nocco brought me on to create cinematic promo content for two separate brand collaborations, each focused on product awareness, influencer marketing, and a new flavor announcements. The first campaign featured Noah Beck and the second starred Tristyn Lee, both aiming to drive engagement through high-energy, short-form content. Working from Nocco’s creative brief, I handled both filming and editing while also contributing strategic and visual direction to maximize impact. Deliverables included hype-style promos, challenge videos, and Reels tailored for Instagram and Tok Tok. The campaigns were a major success, with two of my videos becoming Nocco’s most-viewed Reels to date.
Top Performers
Fueled by NOCCO
With Noah Beck
To support Nocco’s recent partnership with Noah Beck, I created a cinematic hype video featuring an intense workout sequence and seamless product integration. Dressed in Nocco-branded gear and surrounded by featured flavors, Noah drinks a Nocco mid-workout and kicks into high gear — visually capturing the energy boost the brand promises. This became Nocco’s highest-performing video on Instagram.
944K+ views on IG
85K+ views on TikTok
New flavor unlocked
With Tristyn Lee
To announce Nocco’s new Cherry Berry flavor and partnership with Tristyn Lee, we created a cinematic Instagram Reel inspired by the power-ups you get from cherries in video games. Filmed inside an arcade and in the gym, we blended real-life action with special FX to make Tristyn look like he was battling his way through a workout in a video game version of himself.
640K+ views on IG
230K+ views on TikTok
Fueling the Feed
To keep the energy going between big drops, I helped Nocco create daily content like fitness challenges, day-in-the-life videos, and quick product breakdowns. These reels filled out their social calendar, kept their feed fresh, and gave the community a reason to check back daily.
17k+ Views
51k+ Views
26k+ Views
50k+ Views
“Blake came on board for two projects we had with two of our biggest athlete influencers. He embraced both projects with passion, was at all times part of the creative process and delivered exceptional results with a very short turnaround time.”
Miki, Nocco USA Brand Manager