Partnering with Barebells, I created a mix of cinematic lifestyle content, humorous promos, and daily social clips to support their brand voice and evolving campaigns. From Venice boardwalk strolls with Noah Beck, to tour launch skits, and everyday craveable moments, each piece was designed to keep the brand engaging, relatable, and visually strong across platforms.
Snack. Stroll. Repeat.
Highlighting Barebells’ new partnership with Noah Beck, this cinematic, vibe-driven Tiktok captures a day in Venice, California as Noah wanders the neighborhood, enjoying Barebells protein bars along the way. The reel leans into lifestyle storytelling, blending natural moments, subtle product placement, and a laid-back, coastal energy that reflects the brand’s fun and functional identity.
Behind the Vibes
A behind-the-scenes look at the Barebells x Noah Beck shoot in Venice, California. This TikTok captures the off-camera moments, setup shots, and natural energy that went into creating the final lifestyle reel. From walking takes to mid-shoot snack breaks, the BTS shows how we kept things cinematic but casual, giving fans a peek into the process.
Committed to Your Cravings Bus Tour
The “Committed to Your Cravings” Bus Tour launched with a playful promo video inspired by the iconic Mean Girls phone chain scene. Barebells came to me with a creative brief, and I directed and edited this lighthearted, skit-style video where employees pass along the news of the tour through a series of casual phone calls — like a secret that couldn’t stay quiet. The final piece captures the brand’s fun, approachable energy while building anticipation for the tour.